Wrangler teamed up with Better Beer for a summer collaboration all about good mates, cold beers and not taking life too seriously. Shot at The Sunseeker in Byron Bay, the campaign leaned into Wrangler’s playful side with candid shots, unexpected poses and plenty of personality. The collaboration brought together two Australian brands with a shared love of fun and authenticity, capturing a distinctly Aussie sense of humour and confidence. It became a natural extension of Wrangler’s brand amplification strategy, bringing fresh energy and relevance.