Better Beer

Wrangler teamed up with Better Beer for a summer collaboration centred on good mates, cold beers and not taking life too seriously. Shot at The Sunseeker in Byron Bay, the campaign leaned into Wrangler's playful side through candid moments, unexpected poses and plenty of personality.

Bringing together two Australian brands with a shared love of fun and authenticity, the work captured a distinctly Aussie sense of humour and confidence, injecting fresh energy into Wrangler's brand strategy.

I led the creative direction end to end, from defining the shoot concept, art direction and tone of voice through to final sign-off across all outputs. The campaign rolled out across social, retail and in-store.