Signature was a limited-edition womens capsule created to reignite momentum in Lee’s women’s category. The campaign focused on rebuilding brand heat through elevated styling and authentic influencer partnerships. Collaborations with Dom Elissa and Gabi Sullivan helped amplify awareness and connect with a broader female audience, positioning Signature as a premium, aspirational collection that renewed excitement around Lee womenswear. The creative direction focused on effortless styling, soft tones and a minimal, modern aesthetic that reflected longevity and ease.