08
Jakey Pedro
brand
brand
Wrangler
Wrangler
Type
Type
Brand Identity
Brand Identity
,
,
Creative Execution
Creative Execution
Year
Year
2023
2023
About
About
Wrangler collaborated with Bondi-based artist Jakey Pedro on a limited-edition capsule inspired by the wild energy of Navajo rodeos and his distinctive use of bold pastel colour. The collaboration brought a fresh, expressive edge to Wrangler's western heritage, blending art, fashion and culture in a way that felt playful and contemporary.
I led the creative development and visual execution end to end, from shaping the campaign concept through to delivery across social, retail and a branded launch event held on the weekend of Splendour in the Grass, where Jakey was the resident artist.
Wrangler collaborated with Bondi-based artist Jakey Pedro on a limited-edition capsule inspired by the wild energy of Navajo rodeos and his distinctive use of bold pastel colour. The collaboration brought a fresh, expressive edge to Wrangler's western heritage, blending art, fashion and culture in a way that felt playful and contemporary.
I led the creative development and visual execution end to end, from shaping the campaign concept through to delivery across social, retail and a branded launch event held on the weekend of Splendour in the Grass, where Jakey was the resident artist.
Credits
Quote
