Wrangler collaborated with Bondi artist Jakey Pedro on a capsule inspired by the wild energy of Navajo rodeos and bold pastel colour. His distinctive artworks brought a fresh, expressive edge to Wrangler’s western heritage. The campaign rolled out across social channels and launched with a branded event featuring Jakey’s friends and industry favourites, held on the weekend of Splendour in the Grass where he was the resident artist.