AWARD School
Outdoor Billboard
CLIENT
CLIENT
Standard Procedure, SPF 50+ Sunscreen.
Standard Procedure, SPF 50+ Sunscreen.
PROPOSITION
Australian sunscreen for Australian conditions.
proposition
Australian sunscreen for Australian conditions
AUDIENCE
AUDIENCE
Sun-loving Australians.
Sun-loving Australians.
Print Campaign
CLIENT
CLIENT
Elixir, Australia’s first complete alcohol replacement for social drinking.
Elixir, Australia’s first complete alcohol replacement for social drinking.
PROPOSITION
All upside, no downside.
proposition
All upside, no downside.
AUDIENCE
AUDIENCE
Young and young at heart, socially active, health-conscious Australians.
Young and young at heart, socially active, health-conscious Australians.
Film / TVC
CLIENT
CLIENT
Toyota HiLux.
Toyota HiLux.
PROPOSITION
Australia’s most trusted ute.
proposition
Australia’s most trusted ute.
AUDIENCE
AUDIENCE
Outdoor enthusiasts, tradespeople and people involved in agriculture or construction.
Outdoor enthusiasts, tradespeople and people involved in agriculture or construction.
Audio
CLIENT
CLIENT
Aldi Special Buys.
Aldi Special Buys.
PROPOSITION
Things you need, but didn’t know you wanted.
proposition
Things you need, but didn’t know you wanted.
AUDIENCE
AUDIENCE
Savvy bargain hunters.
Savvy bargain hunters.
Social
CLIENT
CLIENT
Mood Tea, now introducing Coffee.
Mood Tea, now introducing Coffee.
PROPOSITION
You don’t have to pick sides.
proposition
You don’t have to pick sides.
AUDIENCE
AUDIENCE
Tea and coffee drinkers aged 16-50.
Tea and coffee drinkers aged 16-50.
PR
CLIENT
CLIENT
Lucent Globe, Laundry Sheets.
Lucent Globe, Laundry Sheets.
PROPOSITION
A cleaning product that’s powerful because it’s natural.
proposition
A cleaning product that’s powerful because it’s natural.
AUDIENCE
AUDIENCE
Environmentally conscious home owners/occupiers.
Environmentally conscious home owners/occupiers.
Digital
CLIENT
CLIENT
Canon EOS R5.
Canon EOS R5.
PROPOSITION
A digital idea that communicates the benefits of Canon’s videography technology.
proposition
You don’t have to pick sides.
AUDIENCE
AUDIENCE
Create truly moving images.
Create truly moving images.
Direct
CLIENT
CLIENT
Disability Sports Australia (DSA), Abilities Unleashed.
Disability Sports Australia (DSA), Abilities Unleashed.
PROPOSITION
It is possible for every body to participate in sport and recreation.
proposition
A digital idea that communicates the benefits of Canon’s videography technology.
AUDIENCE
AUDIENCE
Adults and children living with a disability and their carers.
Adults and children living with a disability and their carers.
Integrated Advertising
CLIENT
CLIENT
Afterpay, Pay in 4 or monthly.
Afterpay, Pay in 4 or monthly.
PROPOSITION
Empower your customers and they’ll spend with you.
proposition
Empower your customers and they’ll spend with you.
AUDIENCE
AUDIENCE
Business owners (with Gen Z & Millennial customers)
Business owners (with Gen Z & Millennial customers)
Commercial Creativity
goal
goal
A product, business or entrepreneurial idea using a chosen springboard.
springboard
There are currently an estimated 28.7 million pets in Australia, and we have one of the highest pet ownership rates in the world.
springboard
There are currently an estimated 28.7 million pets in Australia, and we have one of the highest pet ownership rates in the world.
