02

02

Lee Essentials

Lee Essentials

brand

brand

Lee Jeans

Lee Jeans

Type

Type

Creative Direction

Creative Direction

,

,

Creative Rollout

Creative Rollout

Year

Year

2023

2023

About

About

Following the momentum of Lee Made to Last, Essentials focused on a capsule of unisex, elevated basics designed for everyday wear. The concept was to create seasonless pieces that seamlessly integrate into any outfit, reinforcing a timeless, minimalist aesthetic. The studio shoot maintained the stripped-back, refined style established in Made to Last, emphasizing quality and versatility in simple, modern design.

Following the momentum of Lee Made to Last, Essentials focused on a capsule of unisex, elevated basics designed for everyday wear. The concept was to create seasonless pieces that seamlessly integrate into any outfit, reinforcing a timeless, minimalist aesthetic. The studio shoot maintained the stripped-back, refined style established in Made to Last, emphasizing quality and versatility in simple, modern design.

Credits

Quote