02
02
Lee Essentials
Lee Essentials



brand
brand
Lee Jeans
Lee Jeans
Type
Type
Creative Direction
Creative Direction
,
,
Creative Rollout
Creative Rollout
Year
Year
2023
2023
About
About
Following the momentum of Lee Made to Last, Essentials focused on a capsule of unisex, elevated basics designed for everyday wear. The concept was to create seasonless pieces that seamlessly integrate into any outfit, reinforcing a timeless, minimalist aesthetic. The studio shoot maintained the stripped-back, refined style established in Made to Last, emphasizing quality and versatility in simple, modern design.
Following the momentum of Lee Made to Last, Essentials focused on a capsule of unisex, elevated basics designed for everyday wear. The concept was to create seasonless pieces that seamlessly integrate into any outfit, reinforcing a timeless, minimalist aesthetic. The studio shoot maintained the stripped-back, refined style established in Made to Last, emphasizing quality and versatility in simple, modern design.



























Credits
Quote


