Wrangler teamed up with Aussie band Lime Cordiale for a capsule that blended denim heritage with the band’s laid-back surf-rock style. Designed with brothers Oli and Louis Leimbach, the range featured artwork from their ARIA-winning album 14 Steps to a Better You and a mix of easy, festival-ready pieces. Shot in 2020, during a time when people were craving connection and positivity, the campaign brought a carefree energy that celebrated music, mateship and self-expression in true Wrangler fashion.