05
Lime Cordiale
brand
brand
Wrangler
Wrangler
Type
Type
Creative Rollout
Creative Rollout
,
,
Marketing
Marketing
Year
Year
2020
2020
About
About
Wrangler teamed up with Lime Cordiale for a capsule that blended denim heritage with the band's laid-back surf-rock style. Designed with brothers Oli and Louis Leimbach, the range featured artwork from their ARIA-winning album 14 Steps to a Better You alongside a mix of easy, festival-ready pieces.
Shot in 2020, the campaign arrived at a moment when people were craving exactly what it offered. Music, mateship and a carefree energy that felt genuinely earned. The range sold out online within minutes of launch, making it one of Wrangler's most successful collaborations.
Wrangler teamed up with Lime Cordiale for a capsule that blended denim heritage with the band's laid-back surf-rock style. Designed with brothers Oli and Louis Leimbach, the range featured artwork from their ARIA-winning album 14 Steps to a Better You alongside a mix of easy, festival-ready pieces.
Shot in 2020, the campaign arrived at a moment when people were craving exactly what it offered. Music, mateship and a carefree energy that felt genuinely earned. The range sold out online within minutes of launch, making it one of Wrangler's most successful collaborations.
Credits
Quote
